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5 Ways to Increase Race Revenue (Without Raising Prices)

calendar_today September 30, 2026 person jgoode domain runsignup

Prices are rising. In the endurance industry, we had 5 straight years of noticeably rising prices, with 10K’s seeing the most significant increase (21% over those years) – and the midyear trends for 2026 suggest that trend isn’t slowing down. As race…

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