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Why Loyalty Platforms Stall at the Border

calendar_today May 20, 2026 person Kate Jennings domain runa

The global loyalty market is projected to grow from $80.92B in 2024 to $155.22B by 2029, a 13.4% CAGR. For loyalty platforms running a working domestic program, international expansion has moved from a long-tail bet to a near-term board ask. The roadmap names the markets.

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