Loyalty’s $7 Billion IOU Problem

At Runa, we see thousands of reward redemption moments across loyalty programs, and one pattern keeps showing up: gift cards are essential, but they are not always enough. The quiet part many programs do not say out loud is that a gift-card-only catalog can still leave members with value they do not know how, where, … Continued The post Loyalty’s $7 Billion IOU Problem appeared first on Runa .