Magnite Advances Agentic Vision as Major Media Owners, Buyers and Technology Players Leverage Orchestration Layer

Magnite Orchestration standardizes supply-side intelligence across streaming, linear TV, audio and display, creating a neutral activation layer for agents NEW YORK – September 16, 2026 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced expanded omnichannel capabilities and third-party integrations for Magnite Orchestration, a coordination layer that connects agents within a shared environment, […] The post Magnite Advances Agentic Vision as Major Media Owners, Buyers and Technology Players Leverage Orchestration Layer appeared first on Magnite .