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When the Story Became Media: Coffee-Mate’s Microdrama Innovation with WPP Media, Magnite and Viu

calendar_today September 14, 2026 person Mariah Cooper domain rubicon-project

Discover how an integrated CTV/OTT and microdrama strategy delivered premium attention, stronger brand impact and measurable business growth. The post When the Story Became Media: Coffee-Mate’s Microdrama Innovation with WPP Media, Magnite and Viu appeared first on Magnite .

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