Beyond the Screen: Why Audio Deserves a Bigger Role in Japan’s Omnichannel Strategy

Digital audio is becoming an increasingly important part of Japan’s evolving media landscape. According to Magnite’s “Decoding the Connected Consumer” Japan research, 51% of Japanese consumers aged 55 and under are streaming more audio than they were a year ago, spending an average of 1.4 hours listening to streaming music and 1.2 hours listening to […] The post Beyond the Screen: Why Audio Deserves a Bigger Role in Japan’s Omnichannel Strategy appeared first on Magnite .