Magnite Research Reveals Live Streaming Brings Audiences Together and Keeps Them Engaged Beyond the Main Event

Findings show U.S. audiences are increasingly co-viewing and engaging across screens and surrounding content, creating more touchpoints for advertisers NEW YORK – August 20, 2026 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today released Inside the Live Experience: Live Viewing Behavior and Ad Engagement in the US, a new study exploring how […] The post Magnite Research Reveals Live Streaming Brings Audiences Together and Keeps Them Engaged Beyond the Main Event appeared first on Magnite .