The biggest lesson from the 2026 FIFA World Cup is that publishers have more premium inventory than they think. The live match remains the centerpiece, but it’s important to follow the fandom, an always-on ecosystem that keeps audiences connected long before kickoff and long after the final whistle. The post The FIFA World Cup and the Rise of the Always-On Fan Journey appeared first on Magnite .
Discovery
Learnings
- auto_storiesStories
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- timelineTimeline
Guidance
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- business_centerBusiness of APIs
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Toolbox
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