Principles of Driving True Incremental Revenue Lift

Performance marketing has shifted to first-price auctions since 2019, allowing marketers to use multiple retargeting partners simultaneously without bid collision concerns. RTB House reports that 61% of purchases driven by Deep Learning come from products users hadn’t viewed, brands adding RTB House see an average 57% increase in retargeting scale at the same ROAS, and mobile app spending was forecast to reach nearly $400 billion in 2025.