Should CEOs Personally Lead Company Communications Through Thought Leadership?

In July, a post went out under Brian Chesky’s name arguing that the hard part of building Airbnb was never the technology, it was trust. The internet quickly decided the post itself did not sound like him. Packy McCormick called the reaction an “antibody response” to executive AI slop, and communications strategist Lulu Cheng Meservey used it to make a broader point about outsourcing your voice: if you’ll phone in your own ideas, what else are you phoning in?