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ChatGPT ads in Europe vs. the U.S.: what changes for your product feed

calendar_today October 22, 2026 person Gretchen Salois domain rithum

Reading Time: 6 minutes ChatGPT ads in Europe run on the same OpenAI ad system as in the U.S., but the system knows less about each shopper. U.S. ads can be personalized with a shopper’s chat history and ad interactions.

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