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How ChatGPT product ads work: OpenAI builds the ad from your feed

calendar_today September 28, 2026 person Gretchen Salois domain rithum

Reading Time: 2 minutes Ads Manager runs two campaign types. Standard campaigns work the way you’d expect, with a headline, description, image, and landing page you build yourself. Product feed campaigns are sponsored product placements that appear beneath ChatGPT’s responses, generated directly from a brand’s product feed.

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