Reading Time: 5 minutes The hot take Amazon still takes the biggest slice of back-to-school by far. It’s just a smaller slice than last year. Between June 1 and August 31, brands and retailers in the Rithum network sent more of their back-to-school assortment through Zalando, Walmart, TikTok Shop, Best Buy, and ABOUT YOU than they did a year […] The post Back-to-school 2026 results: Walmart, TikTok Shop, and Best Buy gained on Amazon appeared first on Rithum .
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