Reading Time: 3 minutes The short of it Prime Day 2026 produced the first hard evidence that AI shopping assistants move the numbers during a major online shopping event. Traffic from LLMs like ChatGPT and Perplexity grew 89% over last year’s event and converted 40% better than channels like paid search and email, according to Adobe. Twelve months earlier, […] The post Amazon Prime shoppers have a new deal hunter: AI appeared first on Rithum .
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