Reading Time: 5 minutes Second in a series on building stronger AI-driven commerce with Rithum At a glance What is agentic commerce? Agentic commerce is shopping done by AI agents on a consumer’s behalf. Instead of browsing and comparing themselves, a shopper tells an assistant like ChatGPT or Perplexity what they need, and the agent searches, evaluates, and increasingly […] The post How Rithum supports every stage of the agentic commerce funnel appeared first on Rithum .