Shoppers are verifying elsewhere (away from brands and retailer sites)

Reading Time: 4 minutes At a glance:  A year ago, shoppers arriving through AI tools browsed but left without buying. A year later, those same shoppers are 42% more likely to buy than shoppers arriving through traditional channels1. In the same month, Walmart deployed its AI shopping agent inside ChatGPT2, joining Target, Instacart, and DoorDash in letting shoppers browse, compare, […] The post Shoppers are verifying elsewhere (away from brands and retailer sites) appeared first on Rithum .