A brand your customer had never heard of just won the sale

Reading Time: 6 minutes TL;DR  Rithum’s new report, The new discovery engine: How consumers are using AI to find, trust, and choose brands, and what’s at risk for those they never see, has a clear message for retailers and brands: the shopping journey is no longer confined to shelves, search results, category pages, or product detail pages.  Based on a survey of 1,046 online shoppers […] The post A brand your customer had never heard of just won the sale appeared first on Rithum .