The Shopping Bracket: What the NCAA tournament tells us about today’s commerce

Reading Time: 4 minutes Every commerce team has a peak season playbook covering Black Friday, Prime Days, back-to-school and other big tentpole events. But we’d bet our bracket that few commerce teams strategize for the day UConn beats Duke. We analyzed six weeks of Rithum network data over the course of the 2026 NCAA Men’s Basketball Tournament, looking at […] The post The Shopping Bracket: What the NCAA tournament tells us about today’s commerce appeared first on Rithum .