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20% of your churned users will come back – but are you ready?

calendar_today May 28, 2026 person domain revenuecat

Imagine you’re dating someone you really like and they suddenly end the relationship. Do you jump straight back onto the apps, chasing someone new? Or do you pause and ask the harder question: why? And maybe, if it feels fixable, try to convince them to give it another go.

I’m very glad my husband chose the second option when I got a

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