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What an AI Sales Assistant Actually Does During a Live Call

calendar_today August 10, 2026 person Hayden Brown domain revenue-io

Every AI sales tool claims to “coach reps in real time.” Most of them mean they analyze the call after it ends and give the rep feedback hours or days later. That is post-call analysis, not real-time coaching. Real-time AI coaching means the assistant is listening to the live conversation as it happens and delivering […]

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