Speaking Fluent ROI: Financial KPIs for Email

When Google’s Dan Givol joined us for a recent State of Email webinar, he declared himself a big fan of email marketing—when it’s done well, of course. In fact, he went one step further and said he wished more businesses would think about the value of their email programs the same way they think about […] The post Speaking Fluent ROI: Financial KPIs for Email appeared first on Validity .