Email Radar: Pixel Tracking is Officially Dying in Europe—What This Means Globally

Validity is committed to leveraging our research, data, and MBP partnerships to keep the marketing ecosystem informed. The headline Data protection regulators in France (CNIL) and Italy (Garante) have ruled that email open-tracking pixels used for marketing now require explicit, separate consent from marketing opt-ins—a similar standard to website cookies. What’s happening?