How AI is applied across API Evangelist and APIs.io. Read my AI disclosure →
API Evangelist API Evangelist
Discovery
Learnings
Guidance
Toolbox
Alignment
API Evangelist LLC

The Hidden Cost of Poor Deliverability: How AI Protects Marketing Pipeline and ROI

calendar_today July 28, 2026 person Matthew Shore domain return-path

Every CMO has made the case that email delivers the clearest ROI of any channel in the mix. Unfortunately, that argument is getting harder to make. Not because email stopped working.

open_in_new Read original post