In a channel as competitive as email, “good” is a moving target. This year’s DMA (Data & Marketing Association) UK Email Benchmarking Report, sponsored by Validity, gives us the clearest read yet on where the bar sits and what separates good programs from great ones, taking advantage of the massive revenue uplift this channel can […] The post The 2026 DMA Email Benchmark Report: What the Numbers Really Mean for Revenue appeared first on Validity .