Hundreds of millions of people come to Reddit to discover, compare, and decide what to invest their time and money in, making Reddit the #1 platform to inform a brand or product decision . 1 Over the last year, app advertisers on Reddit have scaled their campaigns and grown installs, with install volume up 129% in the past year alone. 2 Third-party research points to the same trend, showing Reddit-driven users tend to be higher quality, spend more time in-app, and deliver stronger retention and LTV over time.