We know that the millions of conversations happening across Reddit are important for people and brands: In Q3 2025, Reddit’s Daily Active Uniques (“DAUq”) increased 19% year-over-year, while the number of ad conversions on Reddit has grown by more than 2x year-over-year.1 To help advertisers more easily and effectively reach the right people with the right message on Reddit, we're introducing Max campaigns: our automated campaign type now in beta.
Enabled by Reddit Community Intelligence™ and AI that predicts the value of every ad impression, Max campaigns optimize campaign settings in real-time to drive better performance with less work. What’s more, where some automated campaigns on other platforms limit performance visibility, Max campaigns do the opposite: unlocking new creative and audience insights only possible with AI and Reddit Community Intelligence™. We think of it as opening the black box.
