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CPG product sampling: why a $0.99 intro offer retains subscribers nearly 4× better than a free one

calendar_today August 12, 2026 person Allen Finn domain recharge-payments

Product sampling data: $0 first orders reach a sixth order 8.7% of the time, 99-cent ones 32.8%. Based on data from 20,000+ subscription brands. The post CPG product sampling: why a $0.99 intro offer retains subscribers nearly 4× better than a free one appeared first on Recharge .

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