If you’re familiar with Klarna® and Affirm®, you understand why these flexible online retail purchase payment options are so popular: they enable consumers to manage their cash flow better. This is particularly important for those who live paycheck to paycheck, a financial reality prevalent in America, particularly among apartment renters. Forbes recently revealed that 73.2% of Millennials (aka Generation Y) and 65.5% of Generation Z (or “Gen Z”—born 1997-2012) are living paycheck to paycheck.