Redefining Resident Loyalty: The Future of Multifamily Retention Strategies

RealPage®’s 2024 National Multifamily Renter Study revealed some eye-opening insights about today’s renters: 94% would be willing to pay more if their property management company invested in tech, and 97% said they’d be more likely to renew their lease if it were as simple as shopping on Amazon®. Sure, renters still value apartment amenities like swimming pools and fitness centers, but their expectations have evolved. Now, they’re looking for technology that not only streamlines payments and lease signing but also makes day-to-day living easier.