Company’s second annual national survey reveals renters prefer properties offering seamless technology, moving solutions, loyalty programs and flexible payment options
98% of renters want a loyalty program for paying rent 93% of renters are interested in flexible rent payments 97% of renters would choose an apartment offering an easy way to manage moving
RICHARDSON, Texas & LAS VEGAS–(BUSINESS WIRE)–RealPage®, the leading global provider of AI-enabled software platforms to the real estate industry, has released findings from its second annual national survey of more than 2,000 apartment residents, indicating rising expectations for a modern, integrated renter experience that offers enhanced technology options, an integrated moving solution, rewards for paying rent and greater flexibility in payments. Conducted to understand shifting renter demands and current pain points, the 2024 National Multifamily Renter Study shows the multifamily housing industry must adapt and enhance its offerings to attract and retain residents amid the changing rental landscape and increase in supply. Findings from the June study of U.S.-based renters included:
97% say they would be more likely to renew their lease if working with their property manager was as easy as interacting with Amazon® 97% would be more likely to choose an apartment offering a service to simplify moving, such as help setting up internet and utilities, finding a local mover and setting up payments 93% were interested in flexible rent payment schedules (biweekly, bimonthly, weekly) rather than a full, once-a-month payment
“It’s a renter’s market, and they demand more from moving assistance, loyalty programs and payment options to enhance their living experience,” said Rob Franklin, Senior Vice President and General Manager of Resident Solutions at RealPage. “This national survey confirms the modern experience renters want today, and we are thrilled to…