Company delivers multifamily’s most integrated resident experience in one app Over 30 property managers and 200,000 units benefitting from beta program currently underway RICHARDSON, Texas–(BUSINESS WIRE)–RealPage®, the leading global provider of AI-enabled software platforms to the real estate industry, today introduced LOFT™, a fully integrated resident experience platform covering application, leasing, moving and living in one app, with over 30 property management companies (PMCs) and 200,000 units participating in the beta program announced in April. LOFT is built to streamline leasing, moving, payments and rewards, so that PMCs can level up their resident experience, boost efficiency, discover new revenue streams and drive retention and renewals – all in one place. Redefining the Resident Experience As technology becomes a core component of apartment living, expectations have shifted and residents have more choices, while cost and competitive pressures for PMCs are making engagement and retention mission critical. Without an optimized resident experience, the prevailing use of disjointed point solutions in multifamily leaves residents dissatisfied and PMCs sacrificing operational efficiency, reputation and ancillary revenue. “Listening to our customers and the residents they serve led us to create one modern app to meet today’s digital lifestyle,” said Dana Jones, RealPage CEO and President. “I’m proud of the progress we’ve made with LOFT to transform the entire rental journey, and I can’t wait to get it in the hands of more residents later this year.” Seamless, Simplified Solutions for Property Owners and Operators Developed with a focus on enabling frictionless experiences, digitalized processes and flexible property management system (PMS) integration, the LOFT platform puts everything resident-related in one app.
LOFT Leasing: New first-of-its-kind leasing experience that guid…