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B2B vs B2C Distribution: What Actually Drives Bookings in 2026

calendar_today August 26, 2026 person Editorial Board of Emerging Blog domain ratehawk

A few years ago, “B2B or B2C” in distribution was framed as a strategic choice. In 2026, that’s the wrong question.The more important shift is the convergence of B2B and B2C around something more fundamental: who owns the infrastructure and the demand. The widening performance gap between the two models is one visible sign of […]

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