The ASOS Incident: When Attackers Use the Channels Customers Trust

This week, ASOS customers opened their phones to find a hostile push notification delivered through the retailer’s own app. The message claimed the company’s Snowflake environment had been compromised and directed ASOS to engage with the sender through Telegram. ASOS later confirmed to Sky News that an unauthorized customer notification had been sent and said it was investigating activity involving third-party platforms used to communicate with customers.