| Today, Michael Jordan is as well known for his performance on the basketball court as he is for the sneakers he wore during the game. His Air Jordan collaboration with Nike wasn’t the first sneaker deal, but it broke the mold and set the stage for a new type of player-centric brand. Though it’s hard […] The post If the Shoe Fits: When Michael Jordan and Nike Joined Forces to Launch an Empire appeared first on Rally | Alternative Asset Investment . |
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