The human advantage: 4 takeaways for marketers from the latest ‘Return of Touch’ research

According to a new survey of 2,004 American adults aged 18 and over by The Harris Poll (THP), presented by Quad, the “Return of Touch” phenomenon — wherein consumers seek out tactile and IRL experiences as an antidote to “digital fatigue” — shows no signs of slowing down. And consumers are increasingly adjusting their media consumption … The post The human advantage: 4 takeaways for marketers from the latest ‘Return of Touch’ research appeared first on Quad .