Inside the “Return of Touch”: Marketing lessons from four waves of research

Since 2025, The Harris Poll (THP) has been conducting landmark research, presented by Quad, examining the “Return of Touch” phenomenon. The four waves of studies — released in May 2025, October 2025, April 2026 and October 2026 — point to a single unifying shift in behavior: Consumers are not choosing between digital, physical or … The post Inside the “Return of Touch”: Marketing lessons from four waves of research appeared first on Quad .