3 essential truths about endemic retail media

As U.S. in-store retail media network (RMN) spending continues to accelerate, with eMarketer projecting 33.1% growth this year, the focus is shifting to what actually drives decisions in-store. At Quad, we’ve been testing what works with major CPG brands across a range of screen types and retail settings through our RMN platform In-Store Connect … The post 3 essential truths about endemic…