How to make sure your brand’s retail endcap is worth the investment

MXRx offers practical, prescriptive advice to marketers facing specific challenges. Q. I lead retail marketing for a CPG challenger “better for you” snack brand. We started out primarily DTC, but we’ve been ramping up our brick-and-mortar presence as the buzz around our hero products has prompted some major national retailers to come knocking. One … The post How to make sure your brand’s retail endcap is worth the investment appeared first on Quad .