The rise of AI shopping — and the looming “trust cliff” brands can’t ignore

Last year, The Harris Poll’s landmark “The Return of Touch Report,” presented by Quad, revealed that consumers — especially Gen Z and millennials — are returning to physical stores and craving more tangible brand experiences. Since then, the arrival of agentic AI tools has sent marketers scrambling to reassess their strategies. So, what should … The post The rise of AI shopping — and the looming “trust cliff” brands can’t ignore appeared first on Quad .