How Eligibility Check Data Closes Pharma’s Field And Brand Teams' Timing Gap

By: Amy Crowe, VP, Product Management- Claims, Cost, & Quality In pharma and life sciences, most decisions about where to deploy field reps, MSLs, or run campaigns are anchored in claims data. Claims are the industry’s default source of truth, and for good reason: they document what actually happened in a patient’s care journey, with detail on diagnoses, procedures and prescription fills that few other datasets can match.