When every goal can be captured: Amazon's Gregoire Rouyer on cloud, personalization, and the future of sports media

We recently sat down with Gregoire Rouyer, who leads partner strategy for broadcast, sports, betting, and gaming at Amazon Web Services, to explore how cloud-based production is revolutionizing the sports media landscape. From the scalability of mega-events to the rise of AI-driven grassroots broadcasts and hyper-personalized fan experiences, Gregoire breaks down why the shift to the cloud is ultimately about driving innovation.