Partner Perspectives: Philo Weighs in on Pause Ads and the Attention Economy of CTV

Pause Ads create a fundamentally different relationship between brands and audiences – one that prioritizes not only quality attention, but quality engagement as well. As Philo continues to innovate, moving the CTV industry beyond the 30-second spot, PubMatic is proud to pioneer the future alongside them by providing a unified, AI-powered platform for buyers to access and activate high impact CTV formats at scale. The post Partner Perspectives: Philo Weighs in on Pause Ads and the Attention Economy of CTV appeared first on PubMatic .