PubMatic and Agence 79 launched a programmatic video campaign in France for a leading mass-market retailer. The curated campaign leveraged PubMatic’s direct-to-supply platform and premium video inventory and delivered a CTR 5x higher in comparison to the open market target, a 16.7% uplift in VCR and 12.5% higher viewability versus benchmarks. The results demonstrate how curated supply and greater transparency drive measurable performance gains.
Discovery
Learnings
- auto_storiesStories
- categoryAreas
- helpFAQ
- forumConversations
- descriptionPapers
- mailNewsletters
- video_libraryVideos
- timelineTimeline
Guidance
- codeTechnology of APIs
- business_centerBusiness of APIs
- campaignEvangelism of APIs
- gavelGovernance of APIs
- historyHistory of APIs
- account_balancePolitics of APIs
Toolbox
- domainProviders
- apiAPIs
- cloudSolutions
- buildTools
- verifiedStandards
- gavelRegulations
- horizontal_ruleHeaders
- layersOverlays
- extensionExtensions
- schemaSchema
- policyPolicies
- ruleRules