PubMatic Brings Custom Creative Formats to AgenticOS: Creative, Planning, and Execution Run as One Workflow

PubMatic has launched its Creative Innovation Suite within AgenticOS, giving marketers a single platform to plan, activate, and measure custom CTV and mobile ad formats. The integration unifies creative execution, media buying, and performance measurement across premium streaming and mobile inventory, including pause ads, interactive CTV units, and Click to Cart experiences. Launch partners include Horizon Media, Sling TV, Crossmedia, and Kelly Scott Madison.