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Partner Perspectives: DIRECTV Advertising on Modernizing the TV Experience

calendar_today April 15, 2026 person PubMatic domain pubmatic

DIRECTV Advertising discusses its unified linear-streaming platform that pairs live sports scale with digital precision, and its introduction of pause ads as a non-intrusive format. The company uses AI and advanced analytics to complement diverse demand sources while maintaining measurement transparency for advertisers buying premium video inventory.

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