Inside AgenticOS: A Look at PubMatic's Full Buy-Side Agent Stack

This technical overview of AgenticOS, PubMatic’s agentic operating system, details interconnected agents across audience discovery, inventory curation, campaign insights, and media activation, running on NVIDIA GPU infrastructure and integrating open protocols (AdCP, MCP, A2A, AAMP, ARTF). Over 250 agentic deals have transacted since the system’s launch in January 2026.