Debit Is the Most Underbuilt Rewards Surface in Banking

For an industry that talks endlessly about member and customer engagement, banking has spent two decades building rewards infrastructure around the wrong card. Roughly 90% of Americans hold a debit card, and debit drives close to a third of in-store transactions in the US. It is how most people actually pay for groceries, gas, and […] The post Debit Is the Most Underbuilt Rewards Surface in Banking first appeared on Prizeout .