How Seven.One Entertainment Orchestrates Data Pipelines with Prefect

Seven.One Entertainment, the streaming and broadcasting division of ProSiebenSat.1, uses Prefect as central orchestration for their modern data infrastructure. The platform manages approximately 70 flow definitions, connecting data extraction from multiple sources through transformation with dbt and data quality testing to distribution across reporting, CRM, and analytics systems. Prefect’s lightweight architecture and Python-native approach enabled the team to replace Snowflake’s built-in task scheduling with a more flexible solution that handles dependencies and monitoring across their complete data pipeline.