Key Takeaways 96% of organizations are already investing in location intelligence and third-party data enrichment, but near-universal adoption does not equal maturity AI amplifies the consequences of incomplete or ungoverned context data – confidently wrong outputs are far more dangerous than mediocre ones. The question for data leaders has moved past “are we using enrichment?” […] The post For AI, Context Isn’t Optional: What Data and Analytics Leaders are Saying appeared first on Precisely .