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Podcast ad fatigue: Why listeners tune out and what creators can do

calendar_today August 17, 2026 person beamly domain podcastpage-api-podcastpage-io

Podcast listeners are, obviously, used to advertising as part of the shows they consume. Edison Research’s Podcast Consumer 2025 found that 88% of US weekly podcast consumers age 13 and older agreed that ads are a fair price for free content. Another 68% said they did not mind podcast ads.

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